The revolution of media audience in digital world: The role has changed

Back in the day, we once were passive audiences: We used to approach different sources of news from legacy media only such as television, radio and newspapers. It was only one-way communication and we were only provided information from what we saw, heard or read without being able to give feedback to the one who sent the message. We did not have other options but accept those public statements on media as a reliable source. In other words, our perspectives towards an event were controlled by traditional media.
Nowadays, with the rise of the Internet and technology, people do not depend on old media platforms only to get the news anymore. With a digital device like smartphone or laptop and internet connection, we now have the ability to access any kind of news around the world, any public and personal concerns we want via social media, wikis, blogs, etc. Therefore, we are much more active audiences now than ever before.
Moreover, digital media not only changes the way we get the news but also the way we involve with the news production process. Social media is a two-way communication that gives us the ability to communicate with others. Social media platforms like Facebook and Twitter give us the opportunity to post and share information in an easy way with high level of interaction. Additionally, we can engage ourselves in adjusting and commenting on any pieces of information. Whenever a piece of fake or unreliable news is published, we can correct it and provide additional sources.
Consequently, from being passive media consumers whose perception was defined by legacy media, we have significantly turned into citizen journalists who become a part of media produsage. And we should feel proud for that!
Below is my audiovisual material representing the topic:
Featured image source
Reference list:
The Role of Social Media in the Society’, Pinoy&linkexchange, <>, viewed 1 April 2017
Kwasi Bekoe, ‘The Effect of Social Media on Today’s World’, Voices of Youth, 2011, <>, viewed 1 April 2017
Benjamin Henson, ‘Old Media vs. New Media’, Slideshare, 28 February 2013, <>, viewed 1 April 2017
Traditional Media versus New Social Media: Differences, Impact and Outcome’,, 14 September 2016, <>, viewed 1 April 2017
Claire Rowley, ‘Copy of The Changing Nature of Audience: From the mass media user to’, slideshow, Prezi, 9 December 2013, < >, viewed 1 April 2017
Maria Materise, ‘Is Social Media Changing the Role of Journalists?’, Cision, 7 August 2015, <>, viewed 1 April 2017



One comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s